
A story of choosing between Native and Hybrid Platforms
Detailing how to choose between native and hybrid platforms for application development.
Everyone will think once designing and publishing the apps finishes all their work is done. But it's half done. The remaining half starts with Analytics. Most of the companies will use analytics to monitor what's happening with their product after the release for their business growth, customer reviews & feedback. Many of the people were confused to select one from many tools available in the market. After completing the reading of this article, You will be confident enough to select the right analytics tool for your business.
Measurement is the first step that leads to control & eventually to improvement in business -
Analytics is a trending practice & key performance indicator of measuring and analyzing the performance of an app/product to understand its behavior and to know the user journey & interactions within the app. You want to improve your business then you must analyze your product. Analytics mainly focuses on 3 things. App marketing, In-App analytics & app performance. Based on my research on various tools following 5 tools takes the top place
1. Google Analytics aka Firebase analytics
This is the most famous Analytics tool not only by brand but also with the features and services provided by it. It will help you to grow your user base on all platforms and In one central location, we can measure everything from user engagement to app crashes. The main feature is it is providing infrastructure to build along with analyzing the app. Firebase integrated with Google other products like Google Ads & AdMob.
Platforms: Many people will say it's an android centric tool but it also provides services to other platforms like iOS & unity2. Mix Pannel
It is an Event-based mobile analytics tool. Tracks & Evaluates user interactions by creating tunnels and allows users to build custom reports. It increases conversion, engagement & retention. It helps companies to make better decisions and build products by measuring the data
Pricing: Pricing will be based on data points3. Flurry
This is the first mobile app analytics tool to monitor various statistics and was acquired by Yahoo. Users can create conversion-based funnels for their client’s mobile apps. It allows users to monitor user behavior across all platforms.
Platforms: ios, android, windows, unity, Blackberry & React native4. Localytics
It is a marketing solution for the mobile apps acquired by Upland. A great tool to track retention metrics helps to build stronger relationships with users. Getting to know more about their customers to keep them active with the user app. It targets different customers with different lifestyles with the help of retention, It pinpoints drop-offs.
Platforms: iOS, Android, Windows & Blackberry5. UXCam
It enables the clients to improve their app KPIs through a deep understanding of user behavior. Its ability to see videos of real user sessions & heat maps to analyze actual user behavior differentiates this from other tools. It will provide more context for user interactions, where users tap, and what elements they ignored.
Platforms: iOS, Android, React Native, Flutter, UnityTo improve your Product KPIs (Acquisition, Activation, Retention Referral & Revenue ) you must choose the right attribution. Attribution will change based on client requirements, budget, and security of data and app performance. In this mobile data-driven development choosing the right analytics tool is a crucial challenge. Hope you understand the factors to consider for selecting the best analytics tool.
Detailing how to choose between native and hybrid platforms for application development.
When it comes to the development there are a lot of technologies available to accomplish your development but it's very important to choose the right technology platform for your application