The client had an idea of creating a fun and simple way to earn cash for doing what they love: shopping and sharing. That is, a performance based referral program for retailers, who want to utilize the selling power of their consumers who have a social media presence and are passionate about their products. The product will enable consumers to become influencers for each time they shop, and thus offering an affordable and more effective way to utilize influence marketing.
The requirements included an iPhone app for consumers, a plugin for eCommerce software for retailers, an admin panel for platform owners, and a brand website. Featuring in-app cash earnings, brand analytics, Shopify and Magento integration, and so much more, it’s a brand new way to enable online retailers to leverage using the social media presence of their customers. Thus it makes an easy, risk-free, hassle-free way for retailers to market their brands and expand their customer base while collecting important analytics, all in one place
Once we understood the mission and challenges, after the preliminary discussion, we committed to roll out MVP version 1.0 in iPhone platform in 3 months time period.
We assigned a dedicated team of Developers and QA to work closely with the Client. The key features covered in the App for 1.0 includes Social Login, Retailers List, Hypes done list, Rewards earned and Request Withdrawal. The Shopify partners who wish to be in the platform could get listed, so that they can directly sell from this platform. Also, there was an option for Shopify customers to see which store products are available for hypes. Customers can create hype by uploading a picture and providing a few lines of description of their experience and then sharing it using social media platforms like Facebook, Twitter and Instagram. When their friends make a purchase using these links, reward points will be awarded. The accumulation of reward points can be converted into US Dollars, and that can be redeemed and transferred into the bank account